The success of social networking marketing is based on the right mix of fruitful strategies. The wrong combination will simply reduce the traffic from targeted customers rather than attract them. In the event that you devise your social networking strategies such as for instance social networking optimization on the foundation of current trends, you can increase profits and use social networking sites effectively for marketing. Here will be the recent trends highlighted in an article published by Forbes based on the 2013 Social Media Marketing Industry Report.
Low Usage of Social Bookmarking Sites
In line with the research reports, the usage of social bookmarking sites has decreased to 10 percent from 26 percent in 2011. This considerable drop of usage clearly indicates the fall of bookmarking sites. Even although the sites including Twitter, StumbleUpon, Reddit and Pinterest remain popular among marketers, most sites (e.g. DIGG, Friendfeed) are almost dying. Therefore, it’s not a good practice to trust a bookmarking site blindly for marketing purposes in the current scenario. Instead, check for the sites that are most popular and perform the bookmarking very cautiously.
Decline of Daily Deal Sites
Daily deal features or simply just daily offerings of deals are regarded as a powerful solution to attract a large amount of targeted customers at a time. The study report says that around 80 percent of marketers are not enthusiastic about using the most used daily deal sites including Groupon or Living Social for his or her campaigns in the near future.
Now people concentrate more on the considerable number of returns they receive from their purchases over time. Hence, it’s advisable to make use of social networking sites for longterm marketing goals rather than daily goals.
Top Sites for Social Media Campaigns
Marketers who use social networking for marketing will obviously carry out social networking campaigns (using social networking sites for promotion) for his or her products or services to attract targeted customers. The campaigns is likely to be successful only if the relevant site is popular among the customers.
The study report shows that marketers who spend a lot more than 40 hours per week for social networking marketing carry out their campaigns more intensely through Google+, You Tube, Pinterest and Instagram compared to those that spend six hours or less per week on social networking marketing. Also, around 92 percent of marketers who’ve five or more years of experience prefer LinkedIn than 70 percent of marketers having less than five years of experience indian smm panel. Forum marketing in addition has decreased to 16 percent in 2010 from 24 percent in 2011.
Around 67 percent of marketers are intending to increase campaigns through Twitter even though it is just a slight decrease from 69 percent last year. Young marketers, a lot more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging because so many suitable platform to understand, which will be the best one followed by Google + (61%) and Facebook (59%).
Trends of B2C and B2B Marketers
Business to Consumer (B2C) Marketers use Facebook at an increased rate of 67% than other platforms. In the case of Business to Business (B2B) marketers, both Facebook and LinkedIn have equal most 29% each. Given below may be the pie chart showing usage statistics for each platform regarding B2C and B2B marketers.
B2B marketers work with a more diverse array of platforms compared to B2C marketers. Both of these do not completely utilize blogging and have minimal You Tube usage.
If you’re a B2B or B2C marketer, attempt to encourage blogs because they are regarded as the most used social networking platform. YouTube being the next largest internet search engine, you can enjoy the huge benefits it provides by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have grown to be strong brands by using inexpensive YouTube videos.
As B2B marketers increasingly use LinkedIn, they have an opportunity to utilize SlideShare (owned by LinkedIn). This social networking entity can be utilized for generating leads for B2B organizations.
Fewer Check-ins Online
Depending on the research reports, there’s a reduction in the usage of geo-location services including Foursquare from 17% in 2011 to 11% this year. These services allow check-in to your locations automatically online. The decline in such services indicates that people are now actually concerned more about privacy and safety. Marketers can tackle this case by introducing contests and rewards. This will encourage visitors to check-in more.
If you’re still after the old strategy for social networking marketing, then it’s the full time to develop new strategies based on all these current trends. It is much better to entrust this tedious task to a respected social networking marketing company that gives reliable social networking marketing services rather than try implementing the strategies in your own.