There’s been much talk over the years on how best to revitalise the older the main Pialba business district. I know believe there’s one fundamental problem that needs addressing. We must have a suburb called Hervey Bay City which incorporates the CBD area. At present the CBD lies within the suburb of Pialba & fringe CBD in Uraween, therefore confusing many outsiders on where in fact the CBD is. It is also hard for businesses to brand themselves on circumstances, intrastate or international level once they write there address down as Pialba, this means nothing away from region. The area has spent an incredible number of dollars branding the town as a destination, but there’s no actual the main city called Hervey Bay, we simply officially have the Bay of Hervey Bay.
In the newest age of technology it is very important to acquire a clear brand out on the market place, because people are now doing most of their research via internet with search engines such as Google. Someone sitting in Sydney looking to do business in Hervey Bay isn’t going to look for a suburb such as Pialba; they recognise the manufacturer of Hervey Bay, just like they would key in Maryborough or Brisbane.
The problem goes way beyond normal branding, it gets reflected in property magazines& websites that show property values for the different suburbs in around the region, but there’s no suburb of Hervey Bay. Many Weather maps don’t recognise our area, look at most of the state and national newspapers; they bypass Hervey Bay inside their maps, although many towns with far smaller populations are shown just cbd. A number of the evening news weather maps do the same. Go to numerous search engines for travel, such as Google maps, RACQ, and the precise location of the city differs and you do not get a clear or consistent location of where in fact the CBD is. It doesn’t exist beyond council’s town planning scheme.
As somebody who works within the CBD and does plenty of commercial business state wide & interstate, it’s a way to obtain constant confusion and extremely tough to obtain accurate statistics to reflect CBD sales, populations, values etc. It is also hard to describe to anyone interstate that there’s no CBD suburb and element of Pialba or Uraween covers the CBD.
I believe it will be a fantastic branding exercise for Hervey Bay to have a clear identity for its City Heart. Also with the newest Fraser Coast Regional Council it might promote two CBD centres. This may be great for business to any or all come under a consistent Brand.